eDetailing/ePromotion
An exciting new weapon to help empower your sales force, eDetailing will give you the edge on leveraging your offline marketing efforts online. In the span of 3 to 5 minutes, our eDetails will promote your product in the most compelling way, maximizing various multimedia delivery formats to present important quality information to your targeted audience. Using lively, professional voiceover talent, vivid images, dynamic graphs and charts, and 2- and 3-D animation, an eDetail demonstrates the complex features and highlights the benefits of your product. What’s more, this innovative marketing tool will engage your target audience with interactive polling questions and opportunities for instant feedback. MediSpin can adapt your existing sales material or develop your eDetail from scratch, working with your content experts or our own experienced medical writers. Beyond product promotion, eDetails can be used to educate consumers about health issues and target specific healthcare professionals in multiple therapeutic areas.

MediSpin has developed eDetails for a number of pharmaceutical products, including:

• Agrylin for Shire Pharmaceuticals Group
• Altace for Monarch Pharmaceuticals
• CRT Systems and Angio-Seal STS PLUS for St. Jude Medical
• Generating STD awareness for Medscape
• HeartStart Onsite Defibrillator for Phillips
• NovoMedLink for Novo Nordisk
• Ortho-Tri Cyclen and Ortho Evra for Ortho McNeil Pharmaceutical
• Protonix for Wyeth Pharmaceuticals
• Strattera for Eli Lilly and Company

We have also developed ePromotional modules, to increase product awareness or facilitate training, for the following companies:

• Duke University Medical Center
• RxCentric
• Johns Hopkins University
• WebMD